Our Challenge
OUR CHALLENGE
Keep riding, the entire year. You can. Promise. In sustainable cycling clothing of superior quality. Good for the planet, good for you. We provide innovative premium quality cycling wear at a fair price. So, you decide. Are you going to join thousands of roadies, gravelers and mountainbikers?
Our sustainability goals and challenges
We are passionate cyclists. Either road, gravel or mountain, we all love being in nature. We struggle, we grind, we bleed, we fall and we get back up. Always minding our surroundings. Wherever we are in the world. It is our goal to protect nature and be an environmentally responsible business. This will always be our biggest challenge. So far we’ve come to the following achievements:
Continuous collection
A new collection every year? We do not play that game. We believe in high-quality clothing with a timeless design that exceeds trends.
Life long warranty
Seriously? Yes, we are! We believe in quality and durable products that last longer than trends. So you can keep on riding. All year round.
Merino
Merino wool is 100% biodegradable and has natural antibacterial properties that keep it fresh for a long time. And when you wash, you can do it cold. At 30 degrees. That also makes a difference. Many of our merino products already consist of at least 95% merino wool.
Sustainable materials
Sustainability is the most important consideration in our product development. Products simply have to last a long time.
Close to home production
Producing far from home at lower wages is cheap. We produce closer to home, for example in Italy or Portugal. Yes, this is at the expense of our profits, but it is of great benefit to the environment.
No plastics in our packaging
Since 2016, we have no longer been sending plastic in our packaging, but rather paper which we know has been obtained and processed in a sustainable manner. This has already saved more than 100,000 pieces of plastic packaging.